Bring your Project Back to the Video Store
We put your modern film on VHS!
Rainbow Video redefines the art of VHS distribution, elevating each project with our signature touch: artwork that's unmistakably Rainbow Video. Within our boutique label, every tape becomes a masterpiece, handcrafted with meticulous care. From cutting to assembly, to in-house recording, our process is infused with a dedication to excellence. We select only pristine, sealed blank VHS tapes, ensuring each release meets the highest standards of quality.
Collaboration is at the heart of our process. We work hand-in-hand with our clients, transforming their visions into tangible art. This close partnership allows us to deliver not just products, but experiences tailor-made for each unique project. Our reputation for rapid artwork turnaround is no accident—it's a testament to our commitment to efficiency without sacrificing creativity.
At Rainbow Video, our comfort in navigating diverse color palettes means your project will never be just another release. It will be a vibrant, captivating expression of your vision. Ready to make your project stand out in a sea of sameness? Choose Rainbow Video, where every release is a work of art. Let's create something unforgettable together. Contact us now to begin your journey into the world of exceptional VHS artistry.
Shop Rainbow Releases
The Rainbow 3 Step Process
Project Submission and Requirements Check: Clients submit their video project (original films, shorts, music video compilations, etc.) with a minimum duration requirement (at least 30 minutes, ideally an hour). This step involves confirming the project meets the specified criteria for duplication.
Custom Artwork Design: Once the project is accepted, the next step involves designing custom artwork for the VHS tapes. This includes creating a fully built heavy-duty card stock sleeve that reflects the theme and style of the video project. Clients can also request additional artwork and posters for their films during this stage.
VHS Duplication and Artwork Implementation: After finalizing the artwork, the video is professionally duplicated onto VHS tapes. The custom-designed artwork is then applied to each VHS tape, ensuring a high-quality, visually appealing product.
Optional Artwork Services Without VHS Release: For clients who are interested in the artwork services but do not wish to release their project on VHS, there is an option to avail of poster and artwork creation exclusively. This step allows clients to benefit from the professional artwork services independently of the VHS duplication process.
The Rainbow Catalog
Shiva Baby (Utopia Distribution)
Our first collaborative project resulted in a highly successful run of 25 VHS tapes, which sold out within 24 hours. This success led to a secondary run of 50 tapes for Shiva Baby, demonstrating the high demand and popularity of this unique format.
Bloody Nose Empty Pockets (Utopia Distribution)
Building on the success of Shiva Baby, we produced an additional 50 units for the critically acclaimed film Bloody Nose Empty Pockets, further cementing our partnership with Utopia Distribution.
LEXI (Blame the Dog & Victoria Vertuga)
We partnered to bring to life 25 exclusive copies of Victoria Vertuga's found footage film “LEXI”. This limited edition run underscores our commitment to supporting unique and creative film projects.
Kalil Haddad (Toronto Filmmaker Showcase)
Released a special short film compilation featuring some of Kalil Haddad’s early works. This project exemplifies our dedication to showcasing emerging talent from diverse film communities.
Rainbow Highlight with Gregg Araki
We received enthusiastic acclaim for our custom VHS artwork, particularly from notable filmmaker Gregg Araki for our rendition of his film Smiley Face. This recognition from industry professionals highlights the quality and appeal of our custom artwork.